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Media Strategy Manager

 

Fueled by a passion for discovery, the Manager, Media Strategy works with the Insights & Connections team to prepare and execute strategic media plans that deliver results for clients. They are expected to have a strong working knowledge of the digital media space and available media research. They oversee assigned accounts and manage day-to-day media projects to make sure that deliverables are met. The Media Strategy Manager is expected to be an active participant on assigned accounts; consistently engaged and contributing ideas and insights that will benefit clients.

Our Uniqueness and Expectations of Future THINKERS

Take Ownership

Help Colleagues Do Their Best

Infuse Optimism and Fun

Nurture Innovation

Keep an Open Mind

Exceed Expectations

Respect Others

 

Position Responsibilities:

Demonstrates behavior expected of a professional member of the organization, including but not limited to:

 

Media Strategy

  • Develop strategies to meet client goals/objectives
  • Utilize syndicated or first party research to uncover insights that can be applied to the media plan to change behavior (Data + Soul)
  • Work with Director, Media Strategy & Director of Insights to develop measurable goals & KPIs for media plan

Media Planning

  • Analyze target audience alignment and create audience segmentation
  • Make recommendation on media mix to achieve client goals/objectives
  • Work with creative teams for plan alignment
  • Develop recommended media vendors for plans
  • Utilize media research tools and resources to create plan
  • Create compelling media recommendation document
  • Present media recommendations to teams/clients

Media Buying

  • Develop RFPs and work with media vendors
  • Evaluate RFPs and determine media selections
  • Work with media, account service and PM/traffic teams to keep projects on schedule
  • Secure media plan / media contracts
  • Develop insertion orders with assistance of media coordinator
  • Traffic, QA, monitor and optimize campaigns
  • Manage accounting issues related to campaigns
  • Work with AE/PM teams on plan asset development by providing technical specs / direction as needed

General tasks

  • Supervise, train and develop junior media team members while building a team focused environment
  • Meet with media representatives to keep up on industry news and client opportunities
  • Research issues related to healthcare and pharmaceutical marketing
  • Research healthcare trends and opportunities and provide relevant updates to client and agency teams
  • Work with agency teams to provide guidance on client requests or media research

Digital tasks

  • Learn and utilize analytics measurement tools for client reporting (Google Analytics, DoubleClick ad server, DoubleClick DSP)
  • Be up-to-date on all clients’ digital campaigns key performance indicators; monitoring and optimizing campaigns
  • Performs other job duties as assigned
  • Cross trains in other positions as requested

Talent & Knack

  • A minimum of six years media planning and buying experience with a mix of digital and traditional media experience
  • Experience developing media strategies to align with and deliver on the goals of a campaign.
  • Experience working with an advertising agency preferably with healthcare and pharmaceutical accounts
  • Experience planning and buying all forms of traditional and digital media

Digital – Paid Search, Display Advertising, E-mail and Emerging Media (Video, Native)
Traditional – Print, TV, Radio, Outdoor and Non-Traditional

  • Experience presenting plans to clients and agency teams
  • Strong interpersonal communication and ability to work as part of a team
  • Must be organized, detail-oriented, comfortable working with numbers and analytical thinking
  • Ability to multi-task and meet deadlines
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